Monday, January 1, 2007

Vote for me, get a TV


December 29, 2006: Declaring color television a basic necessity, an Indian political party promised free sets to the poor and swept to power in May in the southern state of Tamil Nadu. So far, the Dravida Munnetra Kazhagam party, or DMK, has handed out 60,000 sets and plans to give away 30,000 more in coming months....As far as political platforms go, this one clearly has been a winner. "I will always vote for DMK," said Parimala, a 51-year-old widow who like many in these parts uses only one name....An electoral stunt for sure, but one that illustrates how populism has emerged as the default position of parties across India's political spectrum as they contend with the fading of once-dominant ideologies....But no one has gone as far as Tamil Nadu's DMK. Part of the reason is money: Tamil Nadu is one of India's wealthiest states, giving its government full tax coffers.


From free rice to free televisions. Obviously Tamil Nadu has been progressing a lot.

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